harvey norman

12. 2015 - 4. 2016
Senior graphic web designer

The aim was to redesign the existing visual identity of the brand and to create a more contemporary elegant, and clean look and feel which would represent the quality of its products. Since the majority of online promotional campaigns were related to products that were mainly presented in a printed form (and were usually arranged into four main categories: furniture, bedding, home appliances, and IT), a special landing page was prepared to display such content. New products were often introduced in an online campaign that was also prepared in a newsletter form and sent to an existing client database.

Product information and product advantages were also included in a newsletter in an engaging and compelling manner giving the product a more personal note. Next to that, we included call-to-action buttons such as pre-order and product reservation.